Diamond Buying Guide
Buying a diamond is both an emotional and financial investment. Zen Diamond India believes every customer should feel informed and confident when purchasing fine jewellery. This guide explains the 4Cs of diamonds, certification standards, gold purity, and how to choose the right jewellery for your style and budget.
The 4Cs of Diamonds
Cut
Cut determines how brilliantly a diamond reflects light. Zen Diamond India's exclusive Zen Brilliance cut is designed to maximise sparkle and light performance.
Colour
Diamond colour ranges from D to Z. Zen Diamond India offers diamonds primarily within the D to J range for exceptional visual beauty.
Clarity
Clarity refers to natural inclusions within a diamond. Zen Diamond India's selection ranges from FL to SI2.
Carat
Carat measures weight, not visible size. A well cut smaller diamond may appear larger and brighter than a poorly cut heavier stone.
Diamond Certification: -
Zen Diamond India offers certification from internationally recognised laboratories including GIA, IGI, and HRD.
Understanding Gold Purity at Zen Diamond India
Zen Diamond India offers jewellery across three gold purity levels to suit different preferences, occasions, and budgets.
• 18K gold (75% purity): The highest gold purity in our jewellery range. 18K gold offers exceptional richness and depth of colour, making it the preferred choice for statement pieces, occasion jewellery, and collections such as Aria. Available in yellow, white, and rose gold.
• 14K gold (58.3% purity): An ideal balance of purity, durability, and everyday wearability. 14K gold is especially suited for daily wear jewellery, engagement rings, and pieces designed to last a lifetime. Available in yellow, white, and rose gold.
• 9K gold (37.5% purity): Our most accessible gold option, offering excellent durability and value. 9K gold is ideal for entry level luxury purchases and gifting. Available in yellow, white, and rose gold.
Zen Diamond Promise
• 100% natural diamonds
• No synthetic or lab grown diamonds
• Lifetime Guarantee
• Complimentary inspection and cleaning
• International quality standards
Contact
Get in touch with us to enjoy a personalized experience and expert support. We look forward to helping you discover something special.
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Frequently Asked Questions
The My Gold Multiplier Plan is Zen Diamond’s 9-month gold savings program where you save in 999 fine, BIS-hallmarked ZEN gold and earn up to 30% bonus on redemption for jewellery. Save from 1g to 25g per month and enjoy unmatched value and flexibility.
Save a fixed amount of gold (1–25g per month) for 9 months.
At maturity, you receive a bonus of up to 30% on your accumulated grams.
Redeem your gold + bonus value for diamond jewellery, platinum jewellery, or accessories at any Zen Diamond boutique.
With the 2X Multiplier, you can add your own 24KT gold equivalent to the ZEN gold you have accumulated.
This unlocks up to 5X bonus value at the time of jewellery redemption — making this one of the most rewarding gold plans in India.
All gold coins issued under the MGM Plan are: 999 fine (24KT) Hallmarked
Laser-engraved with a unique identification number
Bonus Slabs:
Up to 150g accumulated: 25% bonus
151g–450g accumulated: 30% bonus
Your bonus is added to your total gold value at prevailing gold rates during redemption.
Yes. Even if you redeem early (before 9 months) or late (after 12 months), you still receive a 20% bonus.
You may redeem for all Zen Diamond jewellery and accessories.
Redemption is available only at Zen Diamond boutiques at the prevailing gold rate.
Yes. You can choose to redeem partially or fully during the redemption window.
No. Your gold stays with you.
You receive the physical gold coins via free insured home delivery or store pick-up, ensuring complete transparency and control.
You gain the full benefit.
Your gold is valued at the prevailing market rate at the time of jewellery redemption.
You can add:-Your own 24KT gold coins or bars, or Old gold purchased from any trusted authorised dealer
Zen Diamond accepts it at its assessed gold equivalent value.
Minimum: 1 gram per month
Maximum: 25 grams per month
You must contribute for 9 months to complete the plan.
For maximum benefits (up to 30% bonus), redeem anytime within 3 months after the completion of 9 months.
Yes. You may exit early and still receive a 20% bonus on your accumulated grams at the time of jewellery redemption.
You can choose:- Free insured home delivery, or Store pick-up.
Each coin is securely packed and certified.
No. The bonus value is redeemable only against Zen Diamond Jewellery
It cannot be converted into cash or additional gold coins.
You can join the My Gold Multiplier Plan by visiting any Zen Diamond boutique across India.
Our team will guide you through contributions, delivery options, and redemption benefits.