Zen Diamond launches in India under Managing Director Neil Sonawala, bringing the brand's global craftsmanship and design philosophy to Indian jewellery lovers for the first time. Widely embraced from the start, the response reflected a market ready for a fresh, contemporary take on fine diamond jewellery. The brand has since expanded its retail footprint to Bengaluru, Chandigarh and Hyderabad, alongside a partnership with Pernia's Pop Up Shop, and built a growing omnichannel presence spanning its own website, Amazon and Myntra, meeting the modern Indian customer wherever she chooses to shop.

Zen Diamond appoints Jennifer Lopez as global brand ambassador, bringing together two global powerhouses. The partnership marks a defining moment for the brand, pairing JLo's international stature and influence with Zen Diamond's legacy of natural diamond craftsmanship. The collaboration extends across multiple touchpoints, with dedicated collections, campaigns and content designed to bring the ambassador's global appeal to Zen Diamond's audience in India and beyond, reinforcing the brand's position on the world stage, and setting the tone for how the brand tells its story going forward.

Built on associations, awards and partnerships, Zen Diamond combines cutting edge technology with exceptional design for the modern global woman. Working exclusively with natural diamonds and natural gemstones, the brand offers an extensive range across rings, earrings, necklaces, bracelets, pendants and bridal collections, crafted in 18K, 14K and 9K gold across yellow, white and rose. A dedicated men's platinum collection extends the same craftsmanship to refined masculine design, while a curated world of gifting, including gold coins and the diamond studded mahjong set, brings the brand's vision of luxury into everyday life, every piece certified and genuine.